славутич супер промо

2013 © PJSC Carlsberg Ukraine

On August 15, Ukrainian state TV channels began broadcasting a new SlavutichTM beer TV commercial. This commercial has been produced by Maxima Kyiv agency in support of a promo campaign "Slavutich Super promo" which will last from the August 15 to October 15, 2007. The new TV commercial will familiarize the audience with details of the latest Slavutich beer promo action. The main heroes of the commercial are already familiar to Ukrainian audience from the first two commercials about the rules of real friendship — they are a company of friends who turn each meeting with one another into a adventure. A picnic of the company is no exception — as a result of a bad joke one of the friends has to desperately save an action can of Slavutich beer. You never know, in which can of favorite beer you may find real money! Because of the fact that several types of SlavutichTM products participate in the action, the commercial has entered the TV screens in two versions which demonstrate the peculiarities of action for two different types of packs. The happy ending of the story is traditionally accompanied by "Vse bude dobre" ("Everything will be fine") song by "Okean Elzy" band. The production of the commercial was executed by Evolution Film studio and directed by Grigoriy Fedorov. Andrei Romaniuk, brand manager for Slavutich beer: The SlavutichTM beer promo action is a really revolutionary event on the beer market of Ukraine. That's why it was important for us that the commercial would clearly and understandably show the mechanism of the promo action and highlight the values of the brand. Due to the experience of our past works and good contacts between the client and the agency, we managed to cope with that." Dmitriy Samsonov, creative director for Maksima Kyiv agency: "I'd like to notice that it's especially pleasant to work with a client who gives opportunities to participate in such revolutionary marketing projects. I'd also like to thank the guys from Evolution film. We enjoyed working with them! Everything was sunny, easy and natural. To all the rest I'd like to say: buy "Slavutich" beer — the money is real!" Client: BBH Ukraine Marketing manager: Elina Otlivanskaya Brand manager: Andrei Romaniuk Agency: Maksima Kyiv Creative director: Dmitri Samsonov Copywriter: Yuliya Storchak Art director: Yaroslav Zaichuk Client service: Nadejda Andriyanova, Olga Kutuzova, Sergei Geev Production: Evolution film Executive producer: Denis Bazarenko Director: Grigoriy Fedorov Director of photography: Marc Eborly

New Slavutich Super Promo TV commercial screened

New Slavutich Super Promo TV commercial screened - Carlsberg Ukraine